Below you'll find a list of all posts that have been tagged as “technology”
There are many variations of mobile inboxes available based on device and loyalties. Earlier this year, Google announced that it now had 900 million users on a monthly basis. At the same time they also released that 75% of Gmail users are opening their email on a mobile device. So, it is only natural that Google would have their own …
KANSAS CITY, MO–(Marketwired – Dec 18, 2014) – Today AdStation, Adknowledge’s email marketing channel, announced that it had officially reached the milestone of gathering over 1.5 billion unique consumer profiles. Each profile, compiled from response-based data, helps the AdStation network match the most relevant offer to the consumer most likely to convert. It is this marriage of data and targeting …
Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? …
For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …
It’s true. AdStation GM Matt Hoggatt has some excellent locks, and he recently showed them off for the cameras in an Adknowledge miniseries detailing aspects of the digital advertising technology business. People have a limited amount of time. Today, we’re being bombarded with emails, texts, Facebook messages and all kinds of other things. You only have a few seconds of …
As a performance marketer, you know the need for testing. Whether it’s a simple A-B split test, or a complex test where each variable of the message is tested, the digital testers today can learn quite a bit from those who created direct mail …the ‘snail mail’ now looked upon somewhat derisively by those who’ve never had to write a …
