Product comparison

Using Product Comparison to Your Advantage

Ashlea Owings Blog, Monetization

Many companies and marketers are wary of comparing their product or brand to the competition. You hear things like: “Isn’t that helping promote my competition?” The answer is: No. If you think the consumer isn’t comparing product or brand to your competition, you are being naive. Of course they are. This article will tell you how you can do the …