Audience engagement

Measuring the True Value of Audience Engagement Across Digital Media

Laura Noll Blog, Content and Creative, Delivery

The success of your digital marketing initiatives can be easily measured by engagement. The level of interaction created between your brand and your audience in the digital space can be very telling when it comes to the effectiveness of your marketing efforts. But, not all engagement is created equal and it’s important that you mind which types of engagement are …

Social in email integration

4 Simple Steps for Integrating Social Media with Email

Kristin LaBatt Blog, Content and Creative

According to MarketingProfs, “email is thriving, not perishing, in our social media-loving age.” In fact, publishers can take advantage of social media to easily extend the reach of email and boost click-through rates. The CTR of an average email is 2.4%, but add social icons and the CTR jumps to 6.2% — a 158% increase! How can you integrate social …

Branding on Pinterest: 4 Things to Think About

Lance Hemenway Blog, Content and Creative

Eye-catching graphics and stunning visuals (aka creative) make a marketing campaign. Consumers are instantly drawn to the visual world, so it’s really no surprise that the popularity of social media platforms that focus on images has skyrocketed. Pinterest alone has more than 25 million U.S. pinners. Initially touted as a medium for sharing visual content, Pinterest has evolved into an …