Gmail Image Changes and Your Email Marketing

Lance Hemenway Blog, Content and Creative, Data and Analytics

Google announced on its Official Gmail Blog, on Thurs., Dec. 12, 2013, that it was implementing changes to its default action of blocking images in emails. This may have a strong impact on email marketing both positively and negatively. Before this policy change by Gmail, users would see a prompt that read: “Images are not displayed.” This was followed by …

Video in email

Boost Email Open Rates With Video

Ashlea Owings Blog, Content and Creative

It has been reported that emails with “Video” in the subject line get 20% more opens. It’s easy to assume many people would prefer to watch a video to get information rather than read. One survey reported that video increased click-throughs by 96%. That said, we all know that embedding video in email has big deliverability problems, if deliverable at …

Social Media Without Images: A Roadmap to Failure

Lance Hemenway Blog, Content and Creative

OK, you’ve gone into social media big-time. You’ve hired a Social Media Manager you hope will become a Director some day. You’ve allocated what you consider megabucks to make your social media experience successful. One of the questions your new hire asked is still resonating with you: “What kind of images are we using to support our text messages?” For …