- From the Dashboard, click Create Campaign.
- Select your desired network:
- Long Tail Network: Generate conversions from relevant users through email and display traffic for multi-field lead forms, impulse purchases, free trials or simple sign-ups (CPC)
- Games Network: Generate conversion by targeting casual game users on Facebook and other gaming sites (CPC)
- Mobile Network: Generate conversions by directly targeting mobile users (CPC)
- Offer Wall: Generate conversions to your CPA offer from consumers who are rewarded with virtual currency for completing offers (CPA)
- Name your campaign and ad group.
- Campaign – budgets are set at campaign level
- Ad group – Sub group of campaign. You may have several ad groups within a campaign and several ads within an ad group. All ad groups will pull from the campaign budget.
- Once completed, scroll down and click Continue.
- Add your best converting ad copy and URLs. The ad preview will be displayed in the box below.
- Be sure to enter the ad description as one continuous line. There is no need to hit return and manually make line breaks as our system will find the natural break. If you enter a hard return, the ad copy may not save.
- In the headline, only the first letter of each word can be capitalized. In the description, only the first word of a sentence may be capitalized. Review our editorial guidelines.
- If you would like to split test ad copy, you may create several ads within a single ad group. This will rotate the ads evenly. If you would like to run competing ads, create ads with separate ad groups.
