3 Day Blinds is recognized as one of the leading providers of high-quality custom-built home blinds. The company was looking to increase in-home appointments for their expert design consultants who would provide no-obligation quotes to potential customers.
- Define desired customer demographics by utilizing AdStation audience insights to match previous buyer characteristics to AdStation’s database of more than 600 million consumer profiles
- Compare newly defined users with the AdStation publisher audience matching as many similar users as possible
- Launch an ongoing email advertising campaign to targeted users in attempts to generate high quality appointments for 3 Day Blinds
- Discovered and targeted individual users across the AdStation network that mirrored the demographic characteristics of existing 3 Day Blinds customers
- Expanded initial test to 22 states, then shortly thereafter, the entire United States
- Worked in conjunction with the creative team at 3 Day Blinds to develop custom creatives for increased deliverability and enhanced user experience
- Delivered more than 700 qualified appointments in the first three months, showing approximately 9 times higher ROI over alternative lead generation methods
“Our experience with AdStation has been vastly superior to anyone else we’ve ever worked with. We’ve never seen targeting technology or lead quality like this before. I wouldn’t hesitate to recommend their services to anyone,” said Adele Nasr, Director of Marketing at 3 Day Blinds.