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Crafting perfect subject lines takes much more skill than one might expect. In fewer characters than your typical tweet, you must grab attention, make a point and cause just enough curiosity to inspire a click.

The AdStation creatives write, test and optimize thousands of subject lines each month. They’ve seen it all — short, long, intricate, simple, subtle, shocking and beyond. We quizzed them on what works best and rolled the details into the perfect eBook just for you — the Pretty Great Guide to Subject Lines.

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