AdStation Partners with Bridge Marketing

Lance Hemenway Blog, Monetization

Agreement enhances Adstation data monetization solutions

KANSAS CITY, Mo. – June 17, 2013 – Today AdStation, Adknowledge’s email network, announced its partnership with Bridge Marketing, a leading email hygiene and verification business. The agreement makes Bridge Marketing a key element of AdStation’s significant email publisher offerings.

“Bridge Marketing was precisely what we were looking for,” said Bill Intrater, Adknowledge VP of Strategic Alliances. “Effectively utilizing the subscriber base available to us through our data monetization relationships enables AdStation and our partners to maximize revenue and profit, while delivering high quality traffic to our advertisers.”

AdStation is now able to tap into not only the most expansive collection of response based data, but also support it with one of the most sophisticated hygiene and verification services on the market. This combination creates an email data monetization solution unique in the email marketing industry.

“AdStation unlocks the true value of quality data and segment targeting for their clients, and sets the industry gold standard on both fronts,” said Ari Saposh, Bridge Marketing’s VP of Operations.

AdStation performed a series of tests across potential vendors.  Bridge Marketing processed the test files through a series of custom hygiene filters in the secure Bridge Cloud. The results impressed everyone.

“There is no doubt that this gives our advertisers and publishers a clear advantage in the marketplace,” said Matt Hoggatt, General Manager of Email at Adknowledge.  “Our partners like knowing that each advertisement displayed in an email campaign has a better chance of being opened by a person most likely to engage with that specific message. That’s powerful stuff.”

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