Sending email has its challenges. Spam filters, people forgetting they signed up to receive emails from you, subscriber fatigue, subscriber apathy. It is and will be a constant battle – there is no doubt about that. But the battle is winnable. You must remain vigilant and use every weapon in your arsenal. The first battle is the “open” and the next battle is the “click.” Here are “8 weapons” … 8 techniques you can use to help increase your email opens and clickthrough rates.
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