Press release

Get Up and Running on AdStation in Less Than One Hour

Laura Noll Blog, Content and Creative, Industry Events, Monetization

AdStation, Adknowledge’s email channel, has announced the first wave of new features and functionality for its AdStation Integrated email marketing solution. Publishers will now be able to select custom templates, specific categories, and the frequency that each category is mailed to users. However, the single biggest breakthrough might be the ability to connect with the platform via a simple SMTP relay. …

Press release

It’s Official: AdStation Has Gathered Over 1.5 Billion Unique User Profiles

Lance Hemenway Blog, Data and Analytics, Industry Events

KANSAS CITY, MO–(Marketwired – Dec 18, 2014) – Today AdStation, Adknowledge’s email marketing channel, announced that it had officially reached the milestone of gathering over 1.5 billion unique consumer profiles. Each profile, compiled from response-based data, helps the AdStation network match the most relevant offer to the consumer most likely to convert. It is this marriage of data and targeting …

Design matters

Why Design Matters More Than Ever

Laura Noll Blog, Content and Creative, Industry Events

Redefine design? Forget about it. Design evolves and, especially where the online world is concerned, it’s been making huge strides for years. Design is no longer the act of “making it pretty.” With the rise of data-driven design, it’s now as much of a science as it is an art — those that have mastered the balance of the two …

Going Mobile

Going Mobile: The Challenges Ahead

Laura Noll Advertising, Blog, Content and Creative, Industry Events

For advertisers, infiltrating the mobile space at full force isn’t easy. Screens are smaller, content is refined and the experience is optimized for ease, speed and efficiency. In an environment where user-friendly design comes at a significant premium, advertisers are challenged to innovate before their reach is compromised. At Media Next, Jeff Barish, Head of Digital Sales and Strategy at …

Peanut butter

The Delicious Secrets to Quick Content

Laura Noll Blog, Content and Creative, Industry Events

Peanut butter, lunch and an iron fist could, surprisingly, be the secrets to driving content velocity. The concept isn’t as far-fetched as it may seem according Bryan Deluca, Content Operations Director at Hearst Electronics Group, and Andrew Hanelly, SVP Strategy at McMurry/TMG. We joined them for a session at Media Next to peek at their strategies for driving content turnaround and improving audience …

Media Next quotes

10 Quotes You Missed at Media Next

Laura Noll Blog, Content and Creative, Industry Events

Media Next 2014 came and went in a whirlwind. Taking over two floors of Time Square’s Marriott Marquis, the show gathered some of the brightest minds in publishing to discuss content, advertising, marketing and everything in between. With three jam-packed days in New York City, you’d better believe that there were plenty of amazing ideas floating around. We overheard a few …

Press release

AdStation Launches Website to Highlight New Solutions

Laura Noll Blog, Industry Events, Resources

AdStation, the email channel of Adknowledge, today announced the launch of its new website built around new and upcoming product features. Aiming to improve the user experience, the new site features a sleek, modern design that will highlight future launches and technologies for email publishers and advertisers. “With a series of new launches on the horizon, we wanted to create …

[Video] Interview with Murray Newlands at ad:tech NYC

Laura Noll Advertising, Blog, Industry Events

TheMail’s Murray Newlands caught up with AdStation GM Matt Hoggatt at ad:tech NYC to dicuss the industry’s only automated email marketing solution. Murray: Tell me about AdStation. Matt: AdStation is one of the largest email marketing platforms in North America. It’s really what Adknowledge was founded on and continues to grow. Our premier product as part of AdStation is our Integrated …

Susan Spicer Cooks Up Warm Welcome for AdStation

Lance Hemenway Blog, Industry Events

Contest winners in for a very special New Orleans trip, headlined by celebrity chef. KANSAS CITY, Mo. – August 21, 2013 — Renowned New Orleans chef, Susan Spicer, is preparing a private dinner party for AdStation’s contest winners at her award-winning restaurant, Bayona, this October. AdStation, Adknowledge’s email channel, announced the launch of its “Big Mailers in the Big Easy” …

Adknowledge Announces Official Launch of

Lance Hemenway Blog, Industry Events, Monetization

Adknowledge proudly announced today the official launch of AdStation, the email channel of Adknowledge, recently reported record high earnings for publishers and advertisers alike. That, combined with free mobile optimizations for all advertisers, contributed to Adotas naming AdStation the top email ad performer in the industry just last month. “Things have just really taken off,” said Matt Hoggatt, GM …