Top 5 Email Stats You Must Know Now

Cara Peppers Benchmarks, Blog Leave a Comment

Email marketing continues to be the workhorse of the marketing industry as users continue to grow and message types evolve. With the recent release of new data on eMarketer, these are the email stats you must know right now. Including more than 84% of US Internet users, email extends even farther than online social networks which only reach slightly over …

Mobile email

Mobile Email Offers Out-Performing All Other Email

Laura Noll Benchmarks, Blog, Delivery

New data released in the industry is causing a stir around mobile email. With recent reports stating that mobile email conversion rates jumped 70% in the last year and that offers are the mobile widely preferred content to receive, mailers are quickly jumping on board to deliver mobile optimized email offers to make money from their lists. AdStation collected current …

Email growth

New Stats Show Growth in Email Use

Laura Noll Benchmarks, Blog

New data released by shows that email use in the US has not only grown, but is expected to continue its growth through 2019. Stats have shown a 6.3% increase in the number of email users since 2013 — rising to 232.8 million users in 2015. The growth is attributed to email being a key method of online communication …

[Video] Are Your Messages in the Inbox?

Laura Noll Benchmarks, Blog, Delivery

With 70% of “this is spam” complaints being made up of marketing messages, it’s no surprise that email marketers face a few challenges in the medium — the biggest of which is reaching the inbox. In fact, spam costs American firms and consumers nearly $20 billion each year. That’s like buying water for the entire world, twice. Or Iceland. You …

Email stats

23 Mind-Blowing Email Marketing Stats

Alyssa Guenther Benchmarks, Blog

Email marketing continues to rank among the most effective strategies for connecting with your target audience. However, with constant growth in the digital space, it’s easy to lose track of just how powerful the tried-and-true medium can be. Don’t just take our word for it — check out these 23 industry-changing email statistics from across the web. Worldwide mobile email …