Below you'll find a list of all posts that have been categorized as “Advertising”
How do you calculate whether your marketing efforts are working? Do you look at your email open rates? Do you check your click-through percentages? Have you ever calculated your churn rate? Do you know the lifetime value of a customer? These are all effective ways to tell if your marketing efforts are causing the desired results. An important factor to any …
Your email subscribers are important, not only to your overall marketing plan, but to your digital plan in particular. Why, you ask? Because they have specifically asked or agreed to receive your information. They are a pre-qualified group of people that already find value in your offering. Your email subscribers trust your brand and want to keep up to date …
Does your company have an effective email marketing campaign? Of course it does. We all want to believe we are great and what we have to say is equally as great. Yet the truth is, if we aren’t looking at the reports and continuously tweaking our programs, we are not being effective. We know what we want to say, but …
How many social media sites do you visit in a day? In an hour? Of the American population, 76% own at least one social media account. Three out of four Americans are interacting within the social sphere regularly. This number has tripled in the past nine years. It is no wonder there has been so much attention given to the …
Did you know that every year, no matter how hard you work at increasing your email subscriber list you will likely have about a 25% attrition or churn rate? That equates to one in four email addresses on your list dropping off for one reason or another. Also meaning that your email building efforts need to stay ahead of your …
In a world with so many options, retailers and companies are looking for alternative ways to retain their customers. In doing so they are thinking outside the box and combining the fun of gaming with the ability to gain and retain loyal customers. Retention can be costly, so if a company can keep a customer happy and coming back through …
There are many trends in email marketing that will not being going away any time soon, and personalization is a big one of those trends. While, as marketers, we aim at acquiring as much consumer data as we can, we also want to acquire the right type of data. Data we can use to keep you, the consumer, coming back. …
There are many ‘secrets’ and ‘best practices’ about how to turn your content into profit, but at the end of the day what do all of those pieces look like? How can a company look to turn their everyday content into income? Whether you are an emerging company with a few employees, or a large corporation with divisions for days, …
With the world continually evolving in a more technologically advanced way, it is becoming more and more important to remain focused on how we are engaging with clients, current and prospective. Email campaigns have been the most affordable way to advertise to consumers for many years running. And many marketing managers continue to see this as the trend. So, what …
It is sad but true, that not all emails are equally represented across the board. Why is that? Because what is deemed critical and what performs the best amongst consumers differs quite dramatically. Let’s take a look at why some emails that are considered less importance to a business are actually highly important to the consumer. When looking at the …
