Creating Actionable Emails
Companies are forever looking to improve their marketing strategies and get better conversion rates from the different avenues they use. We have uncovered some key items behind creating actionable emails, and the resounding connection is to get your client involved and to further engage them. Here are a few ways that respondents have indicated increased […]
Read MoreEmail Personalization
There are many trends in email marketing that will not be going away any time soon, and personalization is a big one of those trends. While, as marketers, we aim at acquiring as much consumer data as we can, we also want to acquire the right type of data. Data we can use to keep […]
Read MoreTurning Your Content into Profit
There are many ‘secrets’ and ‘best practices’ about how to turn your content into profit, but at the end of the day what do all of those pieces look like? How can a company look to turn their everyday content into income? Whether you are an emerging company with a few employees or a large […]
Read MoreKey Factors for Gauging Email Response
How does a company gauge the success of its email campaigns? Are there key factors that can help increase the conversion rate of these campaigns? Of course, those factors can vary depending on the goal of your email and the audience you are approaching. Here are a few key factors and basic tips to help […]
Read MoreEmail Marketing & Pop-ups
With the world continually evolving in a more technologically advanced way, it is becoming more and more important to remain focused on how we are engaging with clients, current and prospective. Email campaigns have been the most affordable way to advertise to consumers for many years running. And many marketing managers continue to see this […]
Read MoreNot all Emails are Created Equal
It is sad but true, that not all emails are equally represented across the board. Why is that? Because what is deemed critical and what performs the best amongst consumers differs quite dramatically. Let’s take a look at why some emails that are considered less important to a business are actually highly important to the […]
Read MoreHow to Deliver Trusted Content in Email
People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one […]
Read MoreKnowing the Challenges of Email Marketing
Email is not dead, no matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges. When looking at engagement, it is imperative to understand the potential challenges of […]
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