Knowing the Challenges of Email Marketing

Meghan Flavin Advertising, Blog, Content and Creative Leave a Comment

Email is not dead, not matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges.  When looking at the engagement, it is imperative to understand the potential challenges of email marketing before …

5 Tips for Great Email Campaigns

Meghan Flavin Blog, Content and Creative, Delivery Leave a Comment

We’ve been reflecting on what has been working and what we can improve upon when it comes to great email campaigns. We would like to think that all of our emails are opened and read and the appropriate actions were taken, but we are also realistic. When we start to analyze the information, it is clear that some of the most …

5 Trends of Digital Buyers

Meghan Flavin Advertising, Blog, Data and Analytics, Delivery Leave a Comment

With the tendency of buyers to expect, almost demand, instant gratification (thanks to the cell phone industry for the technology boost), companies are having to look at their buyers differently. Digital buyers have a few key differences associated to their habits than a traditional buyer would. 1. Digital buyers are more knowledgeable. Due to having unlimited information at our fingertips …

Boosting Client Engagement with 5 Quick Tips

Meghan Flavin Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

“Content is King” is something we have and will continue to hear, but what does it ultimately mean? The content in our public (and private) communications is the information we choose to put in front of specific or general audiences. The ‘king’ portion is the fashion in which we choose to do that, the layout you might say.  Yes, the …

Taking Steps to Protect Customer Data

Jessie Sight Blog, Compliance Leave a Comment

The FTC enforces the CAN-SPAM Act, which regulates compliance standards for sending commercial email. The FTC also protects consumers by enforcing against “unfair and deceptive trade practices.” With all of the recent data breaches over the last few years, the FTC is concerned about the consumers whose personal information has been hacked, leading to identity theft and other issues. It …

CASL vs. CAN-SPAM: Differences in Email Compliance Law

Jessie Sight Blog, Compliance

Canada’s Anti-Spam Law (CASL) went into effect on July 1, 2014, and has since changed how many businesses, like AdStation, are able to support Canadian traffic. CASL applies to all commercial emails that companies send to users in Canada. Read on to understand the differences between CAN-SPAN and CASL compliance. 1. Consent CAN-SPAM: CAN-SPAM is technically an opt-out law, not …

Unsubscribe and List Cleaning Best Practices

Jessie Sight Blog, Compliance Leave a Comment

Users are receiving more email than ever these days. If you want your emails to reach them, there are things to keep in mind. Not only do you need to follow CAN-SPAM guidelines for unsubscribe links, but you should only be mailing to users who want to receive your mail. Mailing to users who don’t want it hurts your list …

The State of Content Management

Lance Hemenway Blog, Content and Creative, Data and Analytics Leave a Comment

Recently, we’ve had a lot of conversation about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A translated definition …