Achieve higher PPCs

Brand Safe Data Monetization

Andi Hubbard Blog, Monetization 1 Comment

When searching for brand safe data monetization solutions for your digital audience, your options can seem pretty limited. Programmatic ad placements are still far from perfect and if you take a look at Pinterest’s wide collection of ad placement fails, it’s a less-than-gentle reminder that if you misstep — even unintentionally — the Internet will let you know about it. …

Trust that sticks

Trust That Sticks

Andi Hubbard Blog, Content and Creative

Trust. It’s the social superglue that binds you to your own success. And, you make that superglue — all by yourself. Unless you screw it up. (Do not screw it up.) Trust is important. Whether it’s your personal life or your business life, trust must always be earned and it’s never easy to regain once lost. Email marketing is only effective …

New features

Reengagement Strategies for Email Marketers

Andi Hubbard Blog, Content and Creative, Data and Analytics

Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular online activity with 94% of Internet users regularly sifting …


Adding Value to Your Email Newsletter

Andi Hubbard Blog, Content and Creative

Newsletters are highly powerful email marketing tools. Each piece of them is strategically built to ensure that subscribers read your message, click your links and create an efficient ROI. It’s too easy, though, to get stuck in the vicious cycle of haphazardly regurgitating content in an effort to “just release a story” or meet distribution deadlines. Sadly, that practice counteracts …

Trust and relationships

Build Trust, Strengthen Relationships

Andi Hubbard Blog, Content and Creative

Trust takes a lifetime to build and a second to destroy. The phrase “connection economy” speaks volumes about this adage – consumers want to feel connected to the companies they do business with, and trust is what cements that foundation. So when you send an email, or post a status, or preview a video, ask yourself if it helps your …

Link building

White Hat Link Building for Modern Web Cowpokes

Andi Hubbard Blog, Content and Creative

Howdy Partner! Are you feeling Google-ly eyed from racking your brain trying to figure out what to do about getting Google-ized by all the recent algorithm changes? Are you wondering if link building even still matters? Will it get your site penalized? Let’s take a deeper look … This Town Is Big Enough For Both of Us Google’s Sheriff (I …

Crucial Tweets for Twitter Marketing

Andi Hubbard Blog, Content and Creative

Twitter provides you with a great opportunity for marketing and promoting your brand. If you aren’t using twitter to promote your brand, you should be. This guide will show you some very simple steps you can take to make twitter benefit your brand and your customer. These are great for getting more people to follow your brands and to increase …

The Art of Email Engagement

Andi Hubbard Blog, Content and Creative

For most marketers, increasing brand engagement ranks at the top of their list of priorities. Social marketing has made getting — and keeping, a brand name front-and center with consumers fairly easy. Yet, the financial pay off isn’t there. In fact, the Direct Marketing Association (DMA) found that e-mail outperforms social media 3-to-1, and that social networks aren’t holding their …

Getting the Most from Your Network

Andi Hubbard Blog, Monetization

Improved ROI, new lead generation and remarketing opportunities are just few reasons why so many advertisers offer partner programs. The sole purpose of a partner program is to churn additional profit. Setting up a partner program is the easy part; managing it for profitability is more difficult. Money-making programs are expertly managed on all levels, from courting and keeping A-List …