Theterm“goingmobile”isathingofthepast.We’remobile.We’rehere.We’vebeen“going,going…”forquitesometime.And,becausemobileisnowherenear“gone,”it’smoreimperativethaneverthatmobileengagementisasignificantconsiderationinyourmarketingstrategy—especiallyinemail.AsofJanuary2015,moreemail[…]
Newdatareportsthat79%oftop-performingcompanieshavebeenleveragingthepowerofmarketingautomationformorethantwoyears.Asadoptioncontinuestogrow,marketersareclearlyseeingthevaluemarketingautomationbringstocustomeracquisitionandretention.Whereimplemented,automationsolutionscanamplifyyourROIwithboostedreach,engagementandevendriverevenuewhileexpeditingyour[…]
Deliveringanemailtoyouraudiencegoeswellbeyondsimplyhittingtheinbox.Eveninbusinessemail,drivingROIrequiresyoutogettheclick.Withtheriseofcontentmarketingstrategies,bannerblindnessandinboxesfullofcompetingmessages—manyB2Bmarketersareasking,“whyisn’tthisworking?”Theanswersarefairlystraightforward:1.YourCTAislost[…]
Emailmarketingcontinuestobetheworkhorseofthemarketingindustryasuserscontinuetogrowandmessagetypesevolve.WiththerecentreleaseofnewdataoneMarketer,thesearetheemailstatsyoumustknowrightnow.1.72.4%oftheUSpopulationusesemail.Includingmorethan84%ofUSInternetusers,[…]
Inthemidstofearlysummerhalfmarathontraining,Irealizedthatthesewordsofmine—runningandemail—aren’tquitesodifferent.Infact,manyofthesecretsrunnersuseintheirtrainingcanhelpusbesignificantlybettermarketerswhenappliedtoemail.SetGoalsRunnersrarelydiveheadfirstintorunning[…]
Newdatareleasedintheindustryiscausingastiraroundmobileemail.Withrecentreportsstatingthatmobileemailconversionratesjumped70%inthelastyearandthatoffersarethemobilewidelypreferredcontenttoreceive,mailersarequicklyjumpingonboardtodelivermobile-optimizedemailofferstomakemoneyfromtheir[…]
Thesuccessofyourdigitalmarketinginitiativescanbeeasilymeasuredbyengagement.Thelevelofinteractioncreatedbetweenyourbrandandyouraudienceinthedigitalspacecanbeverytellingwhenitcomestotheeffectivenessofyourmarketingefforts.But,notallengagementiscreatedequalandit’simportantthatyourmind[…]
Adirtylittlesecret:mostofmyblogpostsbeginasquestionssomeoneasked.Intruth,itmakesiteasiertohaveaconversationandrelayinformationthantojustregurgitatemarketingmessagesyoudon’treallywanttohear.Youcanthankmelater.Alltoooften,though,Igetcaughtupansweringthosequestions[…]
Theterm“goingmobile”isathingofthepast.We’remobile.We’rehere.We’vebeen“going,going…”forquitesometime.And,becausemobileisnowherenear“gone,”it’smoreimperativethaneverthatmobileengagementisasignificantconsiderationinyourmarketingstrategy—especiallyinemail.AsofJanuary2015,moreemail[…]