3 Easy Steps for Improving Your Content Archives

Contentarchivesplayhugelybeneficialrolesinkeepingtrafficrollingthroughyoursiteandfuelingyourmonetizationefforts.Asyouaddcontenttoyourwebsite—throughablog,landingpageorotherwise—youareaddingtothelibraryofkeywordsthatcanhelpyoutobefoundonline.WithproperSEOoptimizationand[…]
4 Tips for Creating Relevant Content

Plentyoftimes,we’vetalkedaboutcontentrelevancebeingakeyfactorinachievinggreatopenratesandconsistentemaildeliverability.Butjusthowdoyoubuildthatrelevance?1.Knowyouraudience.Knowwhoyouwanttotalkwithandensurethatyouraudienceisthesameaudiencethat’salreadyonyourwebsiteand[…]
Email Personalization Fails Can Seriously Work Against You

Hi%%USERNAME%%!Timeandtimeagain,emailpersonalizationhasprovenitsvalue.However,alltoooften,inboxesarefilledwithwildattemptsatconnectingthataren’tactuallyallthateffective.Andinthesituationinwhichyourpersonalizationeffortsfailcompletely—itcanactuallyworkagainstyou.Today,Iopenedanemailbased[…]
New Stats Show Growth in Email Use

NewdatareleasedbyeMarketer.comshowsthatemailuseintheUShasnotonlygrownbutisexpectedtocontinueitsgrowththrough2019.Statshaveshowna6.3%increaseinthenumberofemailuserssince2013—risingto232.8millionusersin2015.Thegrowthisattributedtoemailbeingakeymethod[…]