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3 Easy Steps for Improving Your Content Archives

Laura Noll Blog, Content and Creative

Content archives play hugely beneficial roles in keeping traffic rolling through your site and fueling your monetization efforts. As you add content to your website — through a blog, landing page or otherwise — you are adding to the library of keywords that can help you to be found online. With proper SEO optimization and maintenance of those keywords, your …

4 Tips for Creating Relevant Content

Laura Noll Blog, Content and Creative

Plenty of times, we’ve talked about content relevance being a key factor in achieving great open rates and consistent email deliverability. But just how do you build that relevance? Know who you want to talk with and ensure that your audience is the same audience that’s already on your website and engaging with your brand. Know their interests and what …

Make More Money Faster with New Email Monetization Upgrades

Laura Noll Blog, Monetization

The crew at AdStation has done it again. We’ve added new upgrades to our already popular email monetization platform so that it’s now easier than ever for mailers to make money by sending offers. Our automated offer engine is known throughout the industry for its advanced targeting capabilities. Leveraging a database of more than 1.5 billion consumer profiles, it identifies key …

Email personalization

Email Personalization Fails Can Seriously Work Against You

Laura Noll Blog, Uncategorized

Hi %%USER NAME%%! Time and time again, email personalization has proven its value. However, all too often, inboxes are filled with wild attempts at connecting that aren’t actually all that effective. And in the situation in which your personalization efforts fail completely — it can actually work against you. Today, I opened an email based on the subject line to …

Email growth

New Stats Show Growth in Email Use

Laura Noll Benchmarks, Blog

New data released by shows that email use in the US has not only grown, but is expected to continue its growth through 2019. Stats have shown a 6.3% increase in the number of email users since 2013 — rising to 232.8 million users in 2015. The growth is attributed to email being a key method of online communication …