Inemailmarketing,timingiseverything—rightdowntothemomentyousendanemailmessage.Whereyouraudienceis,whatthey’redoingandwhetherornotyoucancompetefortheirattentionallplayasignificantroleinconveyingyourmessage.Youmaynotwanttodeliveryour“Urgent!Actnow!”messageto[…]
Sendingemailmarketingcampaignstooldorstalelistscanresultinhighnumbersofspamcomplaints,bouncesandunsubscribes.AllthreecanflagyouraccountandIPasasenderofspam—eventuallyblockingyourmessagesfromtheinbox.Addinthatmostemailserviceprovidershavestrictcompliancestandardsdesignedtoprotect[…]
Sendingemailmarketingmessagestopurchasedemaillistsisanotoriouslydangerouspractice.Sure,youcanachievequickreach,butitcanmakeapermanentimpactonyoursender'sreputationanddeliverability.Thesolution?Marketershavefoundlong-termsuccessinbuildingandmailingfirst-generationlists.PurchasedListProblemsTotrulyunderstandthevalueoffirst-generation[…]
Inemailmarketing,timingiseverything—rightdowntothemomentyousendanemailmessage.Whereyouraudienceis,whatthey’redoingandwhetherornotyoucancompetefortheirattentionallplayasignificantroleinconveyingyourmessage.Youmaynotwanttodeliveryour“Urgent!Actnow!”messageto[…]