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Theanswerismoreimportantthanyoumightguess.AccordingtoeMarketer’sEmailBenchmarks2014report,around40%ofmarketingemailsarereadinfewerthan3seconds.Thatleavesmarketersveryslimontimetocatchattentionandencourageengagement.eMarketeralsoreportedthat“…mobiledevicesoftenserveasemail-vettingtools,enablingconsumerstoquicklyread[…]
Morethanonefriend,thisweek,hasasked:“WhatdoesdumpingabucketofwateronyourselfhavetodowithALS?”Theanswer?Onthesurface,absolutelynothing—butnowthatyou’retalkingaboutamyotrophiclateralsclerosis(ALS),theansweris“everything.”The#ALSIceBucketChallengeandsimilarsocialcampaignstakeadvantageofthebasicprinciplesof[…]
Buildingandmaintainingreliablerelationshipswitheachofyourclientscanbeoneofthebeststrategiesforensuringcustomersatisfactionandretention.Thechallenge,though,comesinscalingyourstrategiestoefficientlyconnectwithmanycustomersonapersonallevel.Enteremail.Sendingandreadingemailisthemostpopularonlineactivitywith94%[…]
It’strue.ForresterMarketingreportedthat,inonestudy,includingamarketingvideoinemailcampaignsimprovedclick-throughratesbyasmuchas300%.Intriguedyet?Well,that’snotall…ThePerfectPairLikerootbeerandicecreamorskinnyjeansandhipsters,videoandemailareanaturalmatchmadeonline.78%of[…]