Responsive frameworks

Go Responsive with Free Email Frameworks

Laura Noll Blog, Content and Creative

Responsive design has grown in necessity as designers and developers aim to create a consistent user experience across the barrage of devices a user touches day to day. In email development, that goal is only complicated as we’re challenged to accommodate the unique needs of the ever-growing list of email clients, browsers and apps in circulation. Even without the responsive …

Email stats

23 Mind-Blowing Email Marketing Stats

Alyssa Guenther Benchmarks, Blog

Email marketing continues to rank among the most effective strategies for connecting with your target audience. However, with constant growth in the digital space, it’s easy to lose track of just how powerful the tried-and-true medium can be. Don’t just take our word for it — check out these 23 industry-changing email statistics from across the web. Worldwide mobile email …

Trust and relationships

Build Trust, Strengthen Relationships

Andi Hubbard Blog, Content and Creative

Trust takes a lifetime to build and a second to destroy. The phrase “connection economy” speaks volumes about this adage – consumers want to feel connected to the companies they do business with, and trust is what cements that foundation. So when you send an email, or post a status, or preview a video, ask yourself if it helps your …

Creating relevance

3 Keys to Creating Relevance

Ashlea Owings Blog, Content and Creative

Email opens, click-throughs and success are directly related to how relevant your message is to your audience. Finding common ground can be difficult, but simple considerations can boost your ROI significantly. Create relevance with 3 simple tips: Be strategic in your timing The phrase timing is everything has multiple meanings in the digital space. Change is always afoot, so timing …

Digital marketing ebook

11 Simple Secrets to Digital Marketing Success

Laura Noll Blog, Content and Creative, eBooks

Success in digital marketing comes in many forms — click-through rates, “likes,” list size, conversion. How you get to that success can come in an equally wide variety with many strategies performing better than others. Our 11 Simple Secrets to Digital Marketing Success eBook will guide you through thoughtful strategies for making the most of your digital marketing efforts. Learn …

Big data

How Can “Big Data” Help You?

Cara Peppers Blog, Data and Analytics

Digital marketing is scary to some because it’s extremely easy to tell what works and what doesn’t. It sounds counterintuitive, but this is intimidating because it means you will come face to face with failure. Knowing what to do with that failure is what will make you successful. If you see something that’s not working – stop doing that. Nowhere …