Emailopenrateshoveratabout27%fortheentiremedium.Yourscouldbemoreorless,butonesurefirewaytoincreasethemiswithagreatheadlineorsubjectline.We’veallgottenemailsthatwereDOA(DeletedOnArrival)becausethesubjectlinewasconfusing,irrelevant,ormeaningless.Astrong,compellingheadline[…]
Preciselytargetinganaudiencecanbechallenging.Introducesharedemailandsocialaccountstothemixandyoucouldbemissingthemarkentirely.Thankfully,therearetoolsthatcanensurethatyouremailisdeliveredtotherightaudienceattherighttime.IntherecentInternetProjectsurveybyPewResearchCenter,27%of[…]
Toughquestion,thoughagoodone,becausethesuccessfulpublisherprogramdoesn’thappenbyaccident.Infact,therearemanyfactorscontributingtoapublisherprogram’sabilitytoriseaboveitscompetitionandbecometrulyprofitable.Onefactoristhelevelofinvestmentbyacompanyinthelongevityandgrowthofthatpublisherprogram;[…]
Emailopenrateshoveratabout27%fortheentiremedium.Yourscouldbemoreorless,butonesurefirewaytoincreasethemiswithagreatheadlineorsubjectline.We’veallgottenemailsthatwereDOA(DeletedOnArrival)becausethesubjectlinewasconfusing,irrelevant,ormeaningless.Astrong,compellingheadline[…]