Press release

Adknowledge Unveils AdStation Custom Audiences

Lance Hemenway Advertising, Blog

AdStation, Adknowledge’s email channel, announced the launch of AdStation Custom Audiences, a new product featuring innovative technology that allows advertisers to target new consumers with unparalleled granular demographic and behavioral data. “AdStation Custom Audiences fundamentally changes the way people will advertise online,” said General Manager of AdStation, Matt Hoggatt. “We’ve been testing this product for several months, and the results …

The Death of Guest Blogging?

Lance Hemenway Blog, Content and Creative

If you really think about it, it was bound to happen. Like all SEO tricks, Google will take exception with them and shoot them dead. It’s obvious that Penguin and Panda were only the beginning of more to come. And more has come. This blog post by Google’s Matt Cutts on January 20, 2014 says it loud and clear and …

Product comparison

Using Product Comparison to Your Advantage

Ashlea Owings Blog, Monetization

Many companies and marketers are wary of comparing their product or brand to the competition. You hear things like: “Isn’t that helping promote my competition?” The answer is: No. If you think the consumer isn’t comparing product or brand to your competition, you are being naive. Of course they are. This article will tell you how you can do the …

New Year's resolutions

6 New Year’s Marketing Resolutions for 2014

Kristin LaBatt Blog, Content and Creative

The past year saw several changes that affected Internet marketing. The continual growth of mobile and social media, to the shift towards “me-commerce,” to changes in search engine algorithms focusing on content over SEO, and more; all meant marketers had to change tactics in 2013. If you haven’t already made changes to your marketing tactics, here are some marketing resolutions …

Boring email

Why Your Email Subscribers Are Losing Interest

Ashlea Owings Blog, Content and Creative

Is your email list shrinking? Do you lose as many subscribers as you gain? More? Have your open rates fallen? Getting fewer clicks-throughs than before? Any one of these is bad news for your email marketing. If all of these are happening, your list may be in trouble. Let’s face, someone that has stopped opening your emails has unsubscribed by …