Ifyoureallythinkaboutit,itwasboundtohappen.LikeallSEOtricks,Googlewilltakeexceptionwiththemandshootthemdead.It’sobviousthatPenguinandPandawereonlythebeginningofmoretocome.Andmorehascome.ThisblogpostbyGoogle’sMattCuttsonJanuary20,2014,saysitloud[…]
Manycompaniesandmarketersarewaryofcomparingtheirproductsorbrandtothecompetition.Youhearthingslike:“Isn’tthathelpingpromotemycompetition?”Theansweris:No.Ifyouthinktheconsumerisn’tcomparingtheproductorbrandtoyourcompetition,youarebeingnaive.Ofcourse,theyare.Thisarticlewilltell[…]
ThepastyearsawseveralchangesthataffectedInternetmarketing.Thecontinualgrowthofmobileandsocialmedia,totheshifttowards“me-commerce,”tochangesinsearchenginealgorithmsfocusingoncontentoverSEO,andmore;allmeantmarketershadtochangetacticsin2013.Ifyouhaven’talreadymadechangestoyourmarketingtactics,[…]
Isyouremaillistshrinking?Doyouloseasmanysubscribersasyougain?More?Haveyouropenratesfallen?Gettingfewerclick-throughsthanbefore?Anyoneoftheseisbadnewsforyouremailmarketing.Ifallofthesearehappening,yourlistmaybeintrouble.Let’sfaceit,someonethathasstopped[…]
Ifyoureallythinkaboutit,itwasboundtohappen.LikeallSEOtricks,Googlewilltakeexceptionwiththemandshootthemdead.It’sobviousthatPenguinandPandawereonlythebeginningofmoretocome.Andmorehascome.ThisblogpostbyGoogle’sMattCuttsonJanuary20,2014,saysitloud[…]