Howdy Partner! Are you feeling Google-ly eyed from racking your brain trying to figure out what to do about getting Google-ized by all the recent algorithm changes? Are you wondering if link building even still matters? Will it get your site penalized? Let’s take a deeper look … This Town Is Big Enough For Both of Us Google’s Sheriff (I …
Adknowledge Announces Launch of AdStation International
Email channel opens doors to international advertisers and publishers. Kansas City, MO – November 25, 2013 – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added soon …
Is Your Blog Doing Its Job?
If you are in the business of Internet marketing, as an advertiser or publisher, and you are using a blog; this article is aimed at you. Why do you have a blog? I hope you aren’t answering this question with: “Well every company has one now, it’s something you have to do … ” or something similar. No. That is …
Is Your Web Site A Nightmare (Before Christmas)?
Is your website scaring off visitors faster than malevolent spirits in a haunted house? Are your visitors hearing a voice in their head whisper: “Go away!” It may be happening on your site. But it doesn’t have to be that way. You can figure out what poltergeists are lurking on your site and take steps to exorcise those demons. Let’s …
Ho-Ho-Hold It! How to Avoid 12 Holiday Marketing Mistakes
While you prepare to celebrate the twelve days of Christmas, here are 12 holiday marketing mistakes to avoid. Remember the holiday, or the Christmas shopping season is defined as November and December. Also don’t neglect these special shopping days for 2013: Black Friday (November 29), Small Business Saturday (November 30), and Cyber Monday (December 2). Mistake 1: No plan – …
[Video] Interview with Murray Newlands at ad:tech NYC
TheMail’s Murray Newlands caught up with AdStation GM Matt Hoggatt at ad:tech NYC to dicuss the industry’s only automated email marketing solution. Murray: Tell me about AdStation. Matt: AdStation is one of the largest email marketing platforms in North America. It’s really what Adknowledge was founded on and continues to grow. Our premier product as part of AdStation is our Integrated …
Avoiding Fingerprinting by Changing Your Socks
How often do you change your socks? How often do you wash your jeans? What does this have to do with email marketing? More than you would think, Grasshopper. When clothes get old and stinky – it’s time to change or wash them! The same holds true for email campaigns. Understanding when email creatives become worn or stale, and correctly …
Use Google Webmaster Tools to Work Around Encrypted Search Data
It was undoubtedly a sad and tragic day when Google decided to start encrypting keyword data. In your Google Analytics, more and more, you began seeing: (not provided). This “Google Hummingbird” update doesn’t have to be the SEO killer it may appear to be. There are other ways you can obtain information that will give insights to the keywords bringing …