Asyouweregrowingup,youcategorizedkidsinyourclassesfromK-6aseither“sharers”or“non-sharers.”SometimesthatmeantsharingatreatyourMompackedinyoursacklunch…or,maybeitwassharingyourextrapencilwhenbothofyourpalsbrokeduringatest.Yousharedbecausethat’swhoyou[…]
Therecomesatimeinthelifeofanycompany(orproduct)whenitsacceptancebyitsprimarycustomerbasehastoberejuvenatedinordertore-awakeninterest(andjumpstartyourROI).Butbeforeyoutakethatstep,askyourcustomerswhattheythink.AndIdon’tmeanjustcurrentcustomers.Askthosewho[…]
Didyouknowthatsomesecurityandfirewallprogramsareblockingmanylinks—eventextlinks?Tosomedegree,theymayevenbeblockingyourownlogo…ormaybeevenfamilypicturesiftheyarecertainimagesize.“OK,”you’rethinking,“thatshouldn’tbetoobigofaproblemforaworkaround.”Thinkagain.“Blocked”[…]
Peoplehavereliedonconsumerreviewssincethedawnoftime.Afterall,thecavemenhadtofigureoutthebesthuntingspotsfromsomeone,right?Backintheday,itwascalledWordofMouth.Nowit’scalledSocialMedia.Inlesssophisticatedcircles,it’scalledgossip.Regardlessofthelabel,consumerreviewscan[…]
Theglobalmarketingtrendisexpectedtocontinuethisyearascompaniesofallshapesandsizestrytoexpandtheirreachandfindnewcustomers.Internetmarketingisafairlyinexpensivewaytotesttheinternationalwaters,butthereisarightwayandawrongwaytogoaboutit.Herearea[…]
Marketershavealove-haterelationshipwithBigData.Whenitlandsyouinthebull’s-eyeofyourtargetaudience,youloveit.Butwhenittakesforevertosiftthroughtheever-increasingpilesofstatstofindthatbull’s-eye,therelationshipgetsalittletedious.Asnewmarketingchannelscontinuetosprout,youcanexpect[…]
Asyouweregrowingup,youcategorizedkidsinyourclassesfromK-6aseither“sharers”or“non-sharers.”SometimesthatmeantsharingatreatyourMompackedinyoursacklunch…or,maybeitwassharingyourextrapencilwhenbothofyourpalsbrokeduringatest.Yousharedbecausethat’swhoyou[…]