-UtilizingunderlyinguserdatafortargetingAskanemailmarketerwhatpercentoftheirusersareateachmajorISPandthey’llbeabletoquerytheirdatabaseandgiveyoustats.Howdoesyourdatacomparetotheoverallpieceofthepie?Accordingtoa2011Q4Comscorereport,Hotmailhasroughly350[…]
Nottoolongago—thecommonperceptionwasthatFacebookadvertisingdidnotwork.Whywouldausernoticeanadvertisementwithasmallimagediscretelytuckedawayintheright-handcolumn?Infact,mostuserswerebuildinguptheir“bannerblindness,”andignoringtheright-handcolumnaltogether.However,muchregardingFacebookadshaschangedsince[…]
Regularlisthygieneisessentialforhealthyresultsandreputation.Withoutproperlisthygiene,yourisklosingcontactwithyourcustomers,damagingyoursender‘sreputation,andgettingyouremailsblockedbyISPs.Maximizingemaildeliverabilitydoesrequiremanagingmanyfactors,butonceyouunderstandthevariouscomponents,theprocessisfairlystraightforward.Ensuringyourlist[…]
Whatisthenumberonechallengeinsendingemail?Mostemaildeploymentteamswouldquicklytellyouthat,byfartheirbiggeststruggleistogettheiremailsintotheinbox.Eachdomainhasdifferentmechanicsthatdeterminewhichpiecesoftheemailwillbeacceptedingeneral,letalonewhetheritwilleveractually[…]
Coupledwiththesocializationofeverything,MadisonAvenueisboldlychargingintothefuture,reinventingtheestablishmentwithnew,invigoratingproductsandservices.AlwaysOnisespeciallyexcitedtoannouncethisyear’sOnMedia100-thetopemergingcompaniescreatingnewbusinessopportunitiesintheworldofmedia,advertising,marketing,branding,andpublicrelations.TheAlwaysOneditorialteam,[…]
ThenumberonecomplaintIgetfrommyteamofAffiliateManagersisthataffiliatesarealwayscomplainingabouttheinconsistencyofPPCpayouts.Inthemorningtheyaregettinga$2.00PPCandtheverysameday,intheverysamecategory,thePPCdropsto$0.40.What’sgoingon?Therearevariousfactors[…]
AccordingtoanancientEgyptianproverb-“It’sbettertogetahundredintheinboxthanitistogetamillioninthejunkfolder.”No,wait.-maybethat’ssomethingmybosssaid.Theterms‘delivery’and‘deliverability’arethrownaroundinmanyemailmarketingcirclesasinterchangeableterms.Butthereisastark[…]
Inearly-tomid-December,someemailsendersbeganhavinginboxplacementissuesatYahoo.Yahoohadstartedtoredirectmessagestothebulkfolderforsomewhitelistedemailsenders.Infact,severalemailsenderswhohadmaintainedwhiteliststatusforyearsalsofacedthischallenge.Afteranalyzingmailingbehaviorforoverahundredemailsenders,[…]
-UtilizingunderlyinguserdatafortargetingAskanemailmarketerwhatpercentoftheirusersareateachmajorISPandthey’llbeabletoquerytheirdatabaseandgiveyoustats.Howdoesyourdatacomparetotheoverallpieceofthepie?Accordingtoa2011Q4Comscorereport,Hotmailhasroughly350[…]