Going Viral with the #ALSIceBucketChallenge

Laura Noll Blog, Content and Creative

More than one friend, this week, has asked: “What does dumping a bucket of water on yourself have to do with ALS?” The answer? On the surface, absolutely nothing — but now that you’re talking about amyotrophic lateral sclerosis (ALS), the answer is “everything.” The #ALSIceBucketChallenge and similar social campaigns take advantage of the basic principles of network marketing to distribute …