Going Viral with the #ALSIceBucketChallenge

Laura Noll Blog, Content and Creative

More than one friend, this week, has asked: “What does dumping a bucket of water on yourself have to do with ALS?” The answer? On the surface, absolutely nothing — but now that you’re talking about amyotrophic lateral sclerosis (ALS), the answer is “everything.” The #ALSIceBucketChallenge and similar social campaigns take advantage of the basic principles of network marketing to distribute …

[Video] Are Your Messages in the Inbox?

Laura Noll Benchmarks, Blog, Delivery

With 70% of “this is spam” complaints being made up of marketing messages, it’s no surprise that email marketers face a few challenges in the medium — the biggest of which is reaching the inbox. In fact, spam costs American firms and consumers nearly $20 billion each year. That’s like buying water for the entire world, twice. Or Iceland. You …

Our General Manager has Great Hair

Laura Noll Advertising, Blog

It’s true. AdStation GM Matt Hoggatt has some excellent locks, and he recently showed them off for the cameras in an Adknowledge miniseries detailing aspects of the digital advertising technology business. People have a limited amount of time. Today, we’re being bombarded with emails, texts, Facebook messages and all kinds of other things. You only have a few seconds of …

[Video] Interview with Murray Newlands at ad:tech NYC

Laura Noll Advertising, Blog, Industry Events

TheMail’s Murray Newlands caught up with AdStation GM Matt Hoggatt at ad:tech NYC to dicuss the industry’s only automated email marketing solution. Murray: Tell me about AdStation. Matt: AdStation is one of the largest email marketing platforms in North America. It’s really what Adknowledge was founded on and continues to grow. Our premier product as part of AdStation is our Integrated …

[Video] Performance Marketing Insider TV Interview with Bill Intrater

Laura Noll Blog, Monetization

Adknowledge VP of Strategic Alliances, Bill Intrater, recently appeared on Performance Marketing Insider TV for an interview with industry insider Murray Newlands. Here’s their conversation: Murray: Bill, tell me, what are you doing in the email space to meet the challenges that are happening in email and the industry in 2013? Bill: What we’re trying to do is respond to what …

[Video] Performance Marketing Insider TV Interview with Matt Hoggatt

Laura Noll Advertising, Blog, Monetization

AdStation GM Matt Hoggatt recently appeared on Performance Marketing Insider TV in an exclusive interview with email industry insider Murray Newlands. Here’s their discussion: Murray: Matt, what does Adknowledge do? Matt: First of all, I want to thank you for inviting me here. We love Performance Marketing Insider. And, love that you guys are providing a forum for us and marketers …