Use Google Webmaster Tools to Work Around Encrypted Search Data

Lance Hemenway Blog, Data and Analytics

It was undoubtedly a sad and tragic day when Google decided to start encrypting keyword data. In your Google Analytics, more and more, you began seeing: (not provided). This “Google Hummingbird” update doesn’t have to be the SEO killer it may appear to be. There are other ways you can obtain information that will give insights to the keywords bringing …

SEO

Essential SEO for Blogs in Any Algorithm

Ashlea Owings Blog, Content and Creative

Google seems to be rolling out algorithm updates one after another. Many speculate the death of SEO, while others remained confused. What helps? What hurts? SEO is certainly not dead. Core principles of SEO remain. Let’s review simple, essential things you can do to keep your blog posts optimized. Keywords: You can’t Rank For Everything If you are trying to …

Is Article Marketing Dead or Dying?

Lance Hemenway Blog, Content and Creative

Google’s Penguin put the deep-freeze to and Panda bear-paw slapped the article directories seriously hard. That left many wondering if article marketing is dead or dying. Dead? No. Dying? Well, what’s dying is only the former practice of using articles from article banks that thousands of others also use. All is not lost. As long as people want information, they …

To Buy Traffic Or Not To Buy Traffic

Cara Peppers Blog, Monetization

That is the question, and it’s one that pops up quite a bit. The answer depends on what you want to achieve based on your sales and marketing goals as well as how much time and money you have available. The bottom line is that you have to continually work to increase site traffic in order to generate revenue. There …

Mirror, Mirror on the Wall: What Isn’t So Trendy After All?

Lance Hemenway Blog, Monetization

It’s only April and most of the crystal ball New Year’s predictions bloggers made about what they believe would be the trends-to-watch in affiliate marketing this year are unraveling.  Let’s take a look at all the once-popular fads that will continue to go up in smoke over the next several months. Marketing Automation. Yep, the pendulum is swinging once again. …

Why Bidding on Your Own Brand is Good Business

Lance Hemenway Advertising, Blog, Monetization

Paying money to promote your own brand online when it is already a top contender seems a little counterintuitive, doesn’t it? Why throw money at paid-search marketing when your brand already ranking No. 1 in an organic search? In times of tight budgets, it just doesn’t seem to make good business sense. But, these are also times of intense competition, …

5 Brilliant Ways to Screw Up Your SEO Efforts

Lance Hemenway Blog, Content and Creative

Search engine optimization (SEO) is the Arnold Horshack of affiliate marketing. On the 70s sitcom, Welcome Back, Kotter, the always-overzealous high school student, when asked a question by Mr. Kotter, would excitedly raise his hand and yell, “Ooh! Ooh Ooh!” to get the teacher’s attention. In the same way, SEO provides a way for your sites to draw attention to …

Double Your Website Traffic

Lance Hemenway Blog, Content and Creative

So you’ve got yourself a website. You’ve got your ads in place. You’re having some success with converting, and now you’re thinking to yourself, “The only thing that would be better is if more people would come to my site!” You’re not alone. Welcome to the world of affiliate marketing. Even if you’ve been in the internet industry for a …