A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

Lance Hemenway Blog, Delivery

In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for years also faced this challenge. After analyzing mailing behavior for over a hundred email senders, we found that this issue …