Targeting

Hitting the Target: Strategies for Targeting Digital Audiences

Laura Noll Advertising, Blog, Data and Analytics

In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation development and execution.” …

Email marketing advantages

Top 5 Advantages of Email Marketing

Laura Noll Advertising, Blog

Even with the rise of social media, programmatic ad buying, native advertising and more, email marketing continues to make a splash as one of the most effective solutions for reaching your target audience. Add in automated solutions for buying reach to email audiences and you’re sure to see a rise in your ROI and greater success in your campaigns. Why? …

Getting the Most from Your Network

Andi Hubbard Blog, Monetization

Improved ROI, new lead generation and remarketing opportunities are just few reasons why so many advertisers offer partner programs. The sole purpose of a partner program is to churn additional profit. Setting up a partner program is the easy part; managing it for profitability is more difficult. Money-making programs are expertly managed on all levels, from courting and keeping A-List …

Your Affiliate Network: Good or Great?

Lance Hemenway Blog, Monetization

I was browsing an affiliate marketing forum the other day and came across an interesting question posed by one of the participants. She wanted to know what information do affiliates commonly ask for that is not provided by the major networks? In other words, how can networks help their publishers succeed? There were just a handful of comments, and most …

Avoid Being Snowed Under by CPA Marketing

Lance Hemenway Blog, Monetization

Even though it’s been around for awhile, CPA marketing draws a lot of attention, especially from newcomers to the industry. It requires very little in terms of start up costs, and it can be extremely profitable. CPA is how merchants measure the cost incurred during the process of converting a site visitor into a paying customer. Using the CPA method, …

Quarterly Performance Reviews – Waste of Your Time?

Ashlea Owings Blog, Monetization

Survival of the Fittest or Natural Selection. Both phrases aptly portray the evolutionary cycle of the business world. To survive, you must not only have the desire to constantly improve, but also the drive to act on that desire. It doesn’t matter how much money you have, failure to consistently and continuously develop your business and offer customers a unique …

Affiliate Marketing Accidents

Lance Hemenway Blog, Monetization

“Are they really that hard to avoid?” Affiliate Marketing is a tough racket. Ask around. Many skilled businesspeople have been unceremoniously shoved from the industry because they lacked armor thick enough to withstand the countless pricks. The subtleties around the monetization of data are not only many, they are in a state of constant transformation. Changing laws, improved processes and …