Gmail Image Changes and Your Email Marketing

Lance Hemenway Blog, Content and Creative, Data and Analytics

Google announced on its Official Gmail Blog, on Thurs., Dec. 12, 2013, that it was implementing changes to its default action of blocking images in emails. This may have a strong impact on email marketing both positively and negatively. Before this policy change by Gmail, users would see a prompt that read: “Images are not displayed.” This was followed by …