Always Be Blending

Lance Hemenway Blog, Compliance, Delivery

People ask me, “Hey Keith, what is the single most important piece of advice you would give me as a mailer?” My answer? “Floss.” But nearly as important and three times as pertinent would be “Blend.” Blend. It’s the secret ingredient of all successful mailers. Whether it’s new data, clickers, or creatives, remember the mailer’s mantra- “Always be blending.” Pretend …