What’s in Your Email?

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

Does your company have an effective email marketing campaign? Of course it does. We all want to believe we are great and what we have to say is equally as great. Yet the truth is, if we aren’t looking at the reports and continuously tweaking our programs, we are not being effective. We know what we want to say, but …

Email Personalization

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

There are many trends in email marketing that will not being going away any time soon, and personalization is a big one of those trends.  While, as marketers, we aim at acquiring as much consumer data as we can, we also want to acquire the right type of data.  Data we can use to keep you, the consumer, coming back. …

Turning Your Content into Profit

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Monetization Leave a Comment

There are many ‘secrets’ and ‘best practices’ about how to turn your content into profit, but at the end of the day what do all of those pieces look like? How can a company look to turn their everyday content into income? Whether you are an emerging company with a few employees, or a large corporation with divisions for days, …

Not all Emails are Created Equal

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

It is sad but true, that not all emails are equally represented across the board.  Why is that? Because what is deemed critical and what performs the best amongst consumers differs quite dramatically. Let’s take a look at why some emails that are considered less importance to a business are actually highly important to the consumer. When looking at the …

How to Deliver Trusted Content in Email

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one avoid becoming email spam? Email …

Knowing the Challenges of Email Marketing

Meghan Flavin Advertising, Blog, Content and Creative Leave a Comment

Email is not dead, not matter what some people say, we’ve talked about it before. It is still proven to be an effective and affordable means of communicating and advertising. But that’s not to say that email facing its fair share of challenges.  When looking at the engagement, it is imperative to understand the potential challenges of email marketing before …

The State of Content Management

Lance Hemenway Blog, Content and Creative, Data and Analytics Leave a Comment

Recently, we’ve had a lot of conversation about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A translated definition …