Cutting Big Data Down to Size

Lance Hemenway Blog, Data and Analytics

Marketers have a love-hate relationship with Big Data. When it lands you in the bull’s-eye of your target audience, you love it. But when it takes forever to sift through the ever-increasing piles of stats to find that bull’s-eye, the relationship gets a little tedious. As new marketing channels continue to sprout, you can expect those data piles to grow …