AdStation Commits to Quality, Reinforcing Investment in Targeting and Technology Platform

Lance Hemenway Blog, Monetization

Adknowledge email channel further improves traffic quality, phases out affiliate network. KANSAS CITY, Mo. – September 26, 2013 – AdStation, Adknowledge’s email channel, is announcing a renewed strategic focus on email technology, placing a premium on traffic quality, brand safety, and publisher returns. As a result, AdStation is discontinuing distribution methodologies that don’t directly integrate with the AdStation technology platforms. …

Rock Your Bank Account with Responders

Ashlea Owings Blog, Monetization

Have you ever considered how the amount of time you spend cranking out e-mails to customers and answering inquiries impacts your bottom line? Run the numbers. You might find that your efforts to keep yourself in front of your customers and draw traffic to your site are actually gnawing away on your profits. But affiliate marketing is all about attracting …

Mirror, Mirror on the Wall: What Isn’t So Trendy After All?

Lance Hemenway Blog, Monetization

It’s only April and most of the crystal ball New Year’s predictions bloggers made about what they believe would be the trends-to-watch in affiliate marketing this year are unraveling.  Let’s take a look at all the once-popular fads that will continue to go up in smoke over the next several months. Marketing Automation. Yep, the pendulum is swinging once again. …

Your Affiliate Network: Good or Great?

Lance Hemenway Blog, Monetization

I was browsing an affiliate marketing forum the other day and came across an interesting question posed by one of the participants. She wanted to know what information do affiliates commonly ask for that is not provided by the major networks? In other words, how can networks help their publishers succeed? There were just a handful of comments, and most …

5 Brilliant Ways to Screw Up Your SEO Efforts

Lance Hemenway Blog, Content and Creative

Search engine optimization (SEO) is the Arnold Horshack of affiliate marketing. On the 70s sitcom, Welcome Back, Kotter, the always-overzealous high school student, when asked a question by Mr. Kotter, would excitedly raise his hand and yell, “Ooh! Ooh Ooh!” to get the teacher’s attention. In the same way, SEO provides a way for your sites to draw attention to …

The Top 2 Worst Pieces of Affiliate Marketing Advice, Ever

Lance Hemenway Blog, Monetization

The other day I took a breather and caught up on some industry reading. While browsing Yahoo! Finance, I came across a press release predicting online marketing trends for 2013. It caught my attention because the writer mentioned affiliate marketing and how it will become increasingly popular among online marketing neophytes. I continued reading and found most of the release’s …

6 Mistakes You’re Making with Your Landing Pages

Lance Hemenway Blog, Content and Creative

Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he is either going to go all the way or click away. After arriving on a page, it takes a customer about 5 seconds to make the decision. If your data shows more abandonments than conversions, you might be making these deadly landing …

Top 3 Secret Destinations for Hidden Traffic

Lance Hemenway Blog, Monetization

Don’t buy into the mindset that affiliate marketing is a saturated industry or that turning a profit is darn near impossible. Though it may seem like that at times, the truth is that untapped traffic sources are being discovered every day by affiliates who know that industry innovation starts with them. With a little ingenuity and a lot of hard …

If Lead Generation was a Big Game Hunt, You’d be Dead

Ashlea Owings Blog, Content and Creative

Generating quality leads is like tracking big game. You have to find the perfect hunting site, stalk your prey, and move in for the kill. But while most big game hunters enjoy the thrill of the hunt, affiliate marketers know tracking new leads is all about survival. Similar to hunting big game, tracking down quality leads isn’t for the meek, …