Sex, Lies and Mobile

Lance Hemenway Blog, Monetization

“Mobile has arrived.” “Mobile is important.” “Mobile is taking over.” We know already. We get it. To the affiliate marketing industry mobile is like that big asteroid in Armageddon. It’s going to smash into the planet, impact every person on earth and cause us to hate Ben Affleck. (Even more) Mobile is indeed that powerful. It’s true, mobile internet usage …

Achieving Consistent Payouts

Lance Hemenway Blog, Monetization

The number one complaint I get from my team of Affiliate Managers is that affiliates are always complaining about the inconsistency of PPC payouts. In the morning they are getting a $2.00 PPC and the very same day, in the very same category, the PPC drops to $0.40. What’s going on? There are various factors that determine the payout. However, …