A marketing services and software company reached out to AdStation for a performance-based CPA network to deliver targeted email campaigns for its clients. The company, specializing in email services for direct marketers and list publishers, was small and fast-growing with a demanding customer base.
Key vendor requirements included quick and easy implementation and the ability to generate consistent revenue over time. The company tested several networks and discovered that, while most quoted similar reporting and payout terms, there was still a lot of heavy living involved in managing campaigns.
Administrative tasks typically included link control, replacement and continuously updated unsubscribes. The company had found it was spending an inordinate amount of time managing and replacing creative footers as well as securing permission from advertisers to make these changes. Campaign set up and management was driving up overhead and reducing margins. While most of the networks they tested touted “automated” capabilities, in reality, these services often required manual oversight.
Frustrated by high expenses and poor results, the company decided to implement and test AdStation’s integrated API. The goal was simple: automatically service targeted ads based on the company’s own list member content preferences and responses. Using AdStation’s clear documentation and code samples, the company found it was up and running with the new solution in a couple of days — serving highly targeted ads to their users.
By implementing the integrated API, the company was able to turn its email databases into revenue drivers while providing highly relevant offers to its subscriber base. With the savings in time — no longer having to micro manage ad campaigns — the company was able to relocate employee time to other functions, increasing productivity and margins. After the switch to the integrated API, the company was able to hire another staff member with the revenue earned, and the CEO added a new catch phrase to its client marketing collateral: “speed to revenue.”