AT&T is recognized as one of the leading worldwide providers of IP-based communications and operates the nation’s largest WiFi network. The company was looking to increase sales for their cell phones.
- Acquire new customers for 2-year contracts with exclusive online offer
- Ensure shipment rates and customer retention
- Targeted high-converting users with proprietary targeting algorithms and audience insights
- Focus on demographics with the largest purchasing power and retention rates
- Introduced enhanced creative to combat ad fatigue while targeting the most relevant users
- Optimized creative and CPA for greatest ROI
- Delivered more than 9,000 contracts YTD