ArcaMax distributes hundreds of syndicated features from popular comics such as Doonesbury and Dilbert to hard news, science and technology content — all to millions of subscribers by email daily. The company earns revenue from advertising, which allows all of its publications to be completely free for readers.
ArcaMax needed a list monetization solution that could fill remnant inventory with relevant advertising that succeeds in maximizing revenue and yield from content.
ArcaMax implemented the AdStation integrated API for several months across the majority of their remnant inventory. Scott Wolf, CEO of ArcaMax explained: “We were skeptical and took our time before deciding to use the program. The product has more than met our expectations. We finally have a solution in place for filling our unsold inventory that provides a consistent, predictable revenue stream.”
The integrated API allowed ArcaMax to focus more of their resources on selling inventory and serving customers — leading to higher ad rates and greater revenue all around.
“AdStation by Adknowledge pays like clockwork and the people are great to work with. My only regret is that we didn’t get started with them more quickly,” said Wolf.