Applied Cognetics is an up-and-coming software development firm specializing in the creation of online marketing and lead generation tools and platforms to Internet marketers and the consumer-finance industry.
Applied Cognetics was searching for an email monetization solution that could be quickly and easily implemented to support their fast-growing Daily Dollar newsletter. The newsletter provides tips for people applying to college and options for funding their education.
Applied Cognetic’s email service provider (Cypra Media) had already established a relationship with AdStation and was offering the integrated API as part of their email solution. The deep integration made it extremely easy for the team at Applied Cognetics to leverage the API to start serving targeted ads to their “Daily Dollar” Newsletter.
“We started mailing our newsletter using the Cypra platform with AdStation. That made it super-easy. We started to making money right away…and then we started to make a lot of money. I was like: wow, this really works. This turns our newsletter from a cost center into a revenue driver,” said Chris Coulthrust, CEO of Applied Cognetics.
By tapping into the Cypra Media-AdStation integrated API, Applied Cognetics was able to instantly generate additional revenue from portions of their newsletter that were previously non-responsive to other offers. In addition, on a reporting level, Applied Cognetics was able to leverage AdStation’s transparency into the offer mix of their newsletter ad portfolio to ensure the right blend of advertising and content.
“Stability and consistency of revenue is key for us as well as knowing and trusting the people who handle our business. AdStation always pays on time, which is important to us as a growing business. I live in Brooklyn which is not too far from Adknowledge’s NY offices. I’ve been there several times. They’re real people with great products and they consistently do what they say they’re going to do. I recommend AdStation wholeheartedly to any publisher looking to drive real revenue,” said Coulthrust.