Adknowledge proudly announced today the official launch of AdStation.com. AdStation, the email channel of Adknowledge, recently reported record high earnings for publishers and advertisers alike. That, combined with free mobile optimizations for all advertisers, contributed to Adotas naming AdStation the top email ad performer in the industry just last month.
“Things have just really taken off,” said Matt Hoggatt, GM of AdStation. “We’re seeing our partners earning more than ever, we’re running all sorts of promotions and we’re getting recognized for it. So we decided that email needed its own site and brand. That’s AdStation.”
Running in beta since February, AdStation.com brings detailed information about AdStation and its offerings into one convenient place, both for advertisers and publishers. It’s complete with news, a blog, tools to get started, and information about their various technologies. AdStation email technology remains unique in the industry specifically because of its Clustered Real-Time Campaign Selection System, which utilizes an ensemble of five behavioral targeting algorithms to choose campaigns for each user.
“By putting all of Adknowledge’s email solutions under one roof, it makes it easier for our publisher and advertiser partners,” said Ben Legg, CEO of Adknowledge. “As Adknowledge continued to grow and expand into other online arenas, email needed to have a separate place where it could be readily available and understandable to the email marketing industry. Just as AdParlor — our social media platform — has its own identity, AdStation will exist the same way.”
Last year, a research firm, The Pert Group, recognized Adknowledge as the highest-rated email performance network in a reputation study of the email marketing industry. Adknowledge also received “best account management,” “highest earnings,” “best technology” and “most financially stable.” Since then, the Adknowledge email channel — now AdStation — has been growing at a terrific rate, and looks forward to continuing that trend throughout 2013.
Adknowledge is a leading online network that offers unique ad formats, data analysis, targeting algorithms, and creative approaches, providing advertisers with quality leads from hard to-reach places on the Web across multiple channels, including social networks, display, games, mobile, apps, and email. With hundreds of employees located throughout North America, plus growing offices in Europe and Asia, Adknowledge aims to set the standard in optimizing online advertiser ROI. For more information on Adknowledge, visit adknowledge.com.
AdStation, Adknowledge’s email network channel, is the leader in email advertising and data monetization. Featuring a response-based targeting system that processes 20 billion calculations a day to match offers to precisely targeted consumers, AdStation delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creatives, AdStation maintains consistently high-quality conversions resulting in industry leading ROI.
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