Sex, Lies and Mobile

Lance Hemenway Blog, Monetization

“Mobile has arrived.” “Mobile is important.” “Mobile is taking over.” We know already. We get it. To the affiliate marketing industry mobile is like that big asteroid in Armageddon. It’s going to smash into the planet, impact every person on earth and cause us to hate Ben Affleck. (Even more) Mobile is indeed that powerful. It’s true, mobile internet usage …

CPA vs. CPC: There Can be Only One

Lance Hemenway Blog, Monetization

It’s a classic matchup. Jolie vs. Aniston, Wolverine vs. Hulk, CPA vs. CPC. If you ask affiliate marketers their opinion on the topic, you risk awakening their inner Manson. A plethora of platitudes and profanity will rain down upon you as your frightened mind races to find a means to somehow withdraw the question entirely. Despite the prevailing logic behind …

Achieving Consistent Payouts

Lance Hemenway Blog, Monetization

The number one complaint I get from my team of Affiliate Managers is that affiliates are always complaining about the inconsistency of PPC payouts. In the morning they are getting a $2.00 PPC and the very same day, in the very same category, the PPC drops to $0.40. What’s going on? There are various factors that determine the payout. However, …

Adknowledge to Pay Back Affiliates Left Unpaid by Recent Network Bankruptcies Through “Affiliate Relief Program”

Lance Hemenway Blog, Monetization

New York, NY – June 6th, 2012 – In light of the recent instability and multiple bankruptcies in the affiliate marketing industry, Adknowledge has announced today that it is officially offering to pay back affiliates for revenue earned, but not paid, when struggling networks have declared bankruptcy. Through its new “Affiliate Relief Program” Adknowledge will pay its affiliates up to …