Social Gaming: Money Maker or Money Taker?

Lance Hemenway Blog, Monetization

I just love a good game of Words with Friends, don’t you? Even though it’s just friendly competition, I can’t help feeling satisfied when I arrange a 96-point word for a win. Social gaming is where it’s at — Words with Friends alone counted 1,100,000 active users in 2012. From the Internet-based Guild Wars 2 to Farmville to Tetris Battle …

Adknowledge Ranked #1 in Email Ad Performance

Lance Hemenway Advertising, Blog, Monetization

Adknowledge Takes Top Honors From Internet Advertising News Publication Adotas. Adknowledge announced today that it has been ranked number one in email ad performance by Adotas, one of the largest internet advertising news publications in the industry. Adotas completed a recent assessment of email marketing companies and found that Adknowledge’s email channel came out on top. “The testimonials we received …

Rock Your Bank Account with Responders

Ashlea Owings Blog, Monetization

Have you ever considered how the amount of time you spend cranking out e-mails to customers and answering inquiries impacts your bottom line? Run the numbers. You might find that your efforts to keep yourself in front of your customers and draw traffic to your site are actually gnawing away on your profits. But affiliate marketing is all about attracting …

Mirror, Mirror on the Wall: What Isn’t So Trendy After All?

Lance Hemenway Blog, Monetization

It’s only April and most of the crystal ball New Year’s predictions bloggers made about what they believe would be the trends-to-watch in affiliate marketing this year are unraveling.  Let’s take a look at all the once-popular fads that will continue to go up in smoke over the next several months. Marketing Automation. Yep, the pendulum is swinging once again. …

Facebook Ads: How to Grow the Dough

Lance Hemenway Advertising, Blog, Monetization

With more than one billion users, Facebook is a fantasy land for online marketers. But taming this social media behemoth requires patience, creativity, and marketing smarts. You can’t just burst onto the Newsfeed, ads blazin’, and expect the money to start rolling in. You must practice patience and plan your every move. Making money with Facebook Ads presents a challenge …

Your Affiliate Network: Good or Great?

Lance Hemenway Blog, Monetization

I was browsing an affiliate marketing forum the other day and came across an interesting question posed by one of the participants. She wanted to know what information do affiliates commonly ask for that is not provided by the major networks? In other words, how can networks help their publishers succeed? There were just a handful of comments, and most …

Adknowledge Showing Record Earnings for Email Publishers

Lance Hemenway Blog, Monetization

AdStation Integrated product showing historically high returns for partners. AdStation, Adknowledge’s email network channel, announced record high earnings being paid to partners using the company’s “AdStation Integrated” solution. Improved functionality, combined with mobile optimization and updated targeting algorithms, have combined to drive eCPMs higher than ever before. “It’s all about the data,” said Matt Hoggatt, GM of Email. “We don’t …

Why Bidding on Your Own Brand is Good Business

Lance Hemenway Advertising, Blog, Monetization

Paying money to promote your own brand online when it is already a top contender seems a little counterintuitive, doesn’t it? Why throw money at paid-search marketing when your brand already ranking No. 1 in an organic search? In times of tight budgets, it just doesn’t seem to make good business sense. But, these are also times of intense competition, …

The Top 2 Worst Pieces of Affiliate Marketing Advice, Ever

Lance Hemenway Blog, Monetization

The other day I took a breather and caught up on some industry reading. While browsing Yahoo! Finance, I came across a press release predicting online marketing trends for 2013. It caught my attention because the writer mentioned affiliate marketing and how it will become increasingly popular among online marketing neophytes. I continued reading and found most of the release’s …

Top 3 Secret Destinations for Hidden Traffic

Lance Hemenway Blog, Monetization

Don’t buy into the mindset that affiliate marketing is a saturated industry or that turning a profit is darn near impossible. Though it may seem like that at times, the truth is that untapped traffic sources are being discovered every day by affiliates who know that industry innovation starts with them. With a little ingenuity and a lot of hard …