Cleaning Up Your Act

Lance Hemenway Blog, Delivery

Targeting for fun and profit! Pop quiz: what is the difference between marketing and spam? Now that’s a loaded question, isn’t it? Because just about everyone has an opinion on spam. Most of the arguments you hear are relatively sound, I mean they sound reasonable, right? But just because they sound reasonable doesn’t mean they are right. I got a …

Hunting for Spam?

Lance Hemenway Blog, Delivery

Is Google serious? Innovative? Crazy? Most folks will tell you, “why bother?” Getting into the inbox with gmail penguin filtering is futile, impossible, nuts. Getting into Fort Knox is easier. I mean, Google can’t even inbox their own messages, what makes you think you can? Wait, I’ve got to get something off my chest. Have you heard the latest buzz …

Spam Filters Uncovered

Lance Hemenway Blog, Delivery

What is the number one challenge in sending email? Most email deployment teams would quickly tell you that, by far their biggest struggle is to get their emails into the inbox. Each domain has different mechanics that determine which pieces of email will be accepted in general, let alone whether it will ever actually be delivered to an inbox or …

Secret Weapon? List Hygiene!

Ashlea Owings Blog, Delivery

Regular list hygiene is essential for healthy results and reputation. Without proper list hygiene, you risk losing contact with your customers, damaging your sender reputation, and getting your emails blocked by ISPs. Maximizing email deliverability does require managing many factors, but once you understand the various components, the process is fairly straightforward. Ensuring your list is clean and being kept …

Email Authentication 101: What Do You Need To Know?

Lance Hemenway Blog, Delivery

One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages. What is Email Authentication? Email authentication verifies the identity of the email senders and confirms that the email message is sent from the source …

A New Year’s Resolution: Monitor Your “From Name” (From Address) Reputation

Lance Hemenway Blog, Delivery

In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for years also faced this challenge. After analyzing mailing behavior for over a hundred email senders, we found that this issue …

Deliverability vs. Delivery

Lance Hemenway Blog, Delivery

According to an ancient Egyptian proverb- “It’s better to get a hundred in the inbox, than it is to get a million in the junk folder.” No wait. -maybe that’s something my boss said. The terms ‘delivery’ and ‘deliverability’ are thrown around in many email marketing circles as interchangeable terms. But there is a stark difference between the two. I’m …