Keys to deliverability

Engagement and Relevance: Keys to Email Deliverability

Ashlea Owings Blog, Delivery

The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We caught up with email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation, for the answers to questions everyone is asking. Email, as an industry, seems to be experiencing some troubles with deliverability, but AdStation’s …

Is Your Prospect’s Security Program Blocking Your Message?

Jessie Sight Blog, Compliance, Delivery

Did you know that some security and firewall programs are blocking many links—even text links? To some degree, they may even be blocking your own logo … or maybe even family pictures if they are a certain image size. “OK,” you’re thinking, “that shouldn’t be too big of a problem for a workaround.” Think again.  “Blocked” means erased, wiped out, …

Deliverability – Building a Bridge to Profit

Lance Hemenway Blog, Delivery

Did you know that nearly 20% of all e-mails sent in North America do not reach their final destination? That statistic should scare the pants off of any online marketer who uses e-mail as the main source of customer contact. Don’t get me wrong. An 80% success rate is good … if you are happy with a B- in deliverability. …

7 Deadly Sins of Email Marketing

Lance Hemenway Blog, Delivery

How many people actually watch the commercials during their favorite shows? Answer: None. Welcome to the age of the DVR, online streaming, and digital downloads. What does this have to do with email marketing? Your inbox is a lot like modern TV viewing. Spam filters are getting more advanced with each passing day, and as they do, they can block …

Why is AOL Misbehaving?

Lance Hemenway Blog, Delivery

For the last few months, many mailers have had issues delivering to AOL associated to variations of “mtain-df04.r1000.mx.aol.com Service unavailable – try again later.” By definition, these are temporary errors, so they should be retried until you’re able to get through, right? Yes and no, many mailers are not seeing successful delivery by the time their systems expire the message; …

Always Be Blending

Lance Hemenway Blog, Compliance, Delivery

People ask me, “Hey Keith, what is the single most important piece of advice you would give me as a mailer?” My answer? “Floss.” But nearly as important and three times as pertinent would be “Blend.” Blend. It’s the secret ingredient of all successful mailers. Whether it’s new data, clickers, or creatives, remember the mailer’s mantra- “Always be blending.” Pretend …