What’s in Your Email?

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

Does your company have an effective email marketing campaign? Of course it does. We all want to believe we are great and what we have to say is equally as great. Yet the truth is, if we aren’t looking at the reports and continuously tweaking our programs, we are not being effective. We know what we want to say, but …

Churn Rate – Why Are They Leaving?

Meghan Flavin Advertising, Blog, Compliance, Content and Creative, Delivery Leave a Comment

Did you know that every year, no matter how hard you work at increasing your email subscriber list you will likely have about a 25% attrition or churn rate? That equates to one in four email addresses on your list dropping off for one reason or another. Also meaning that your email building efforts need to stay ahead of your …

Creating Actionable Emails

Meghan Flavin Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

Companies are forever looking to improve their marketing strategies and get better conversion rates from the different avenues they use.  We have uncovered some key items behind creating actionable emails, and the resounding connection is to get your client involved and to further engage them. Here are a few ways that respondents have indicated increased connection and involvement: Create a …

Email Personalization

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

There are many trends in email marketing that will not being going away any time soon, and personalization is a big one of those trends.  While, as marketers, we aim at acquiring as much consumer data as we can, we also want to acquire the right type of data.  Data we can use to keep you, the consumer, coming back. …

Not all Emails are Created Equal

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

It is sad but true, that not all emails are equally represented across the board.  Why is that? Because what is deemed critical and what performs the best amongst consumers differs quite dramatically. Let’s take a look at why some emails that are considered less importance to a business are actually highly important to the consumer. When looking at the …

I’d Subscribe to That!

Meghan Flavin Advertising, Blog, Delivery Leave a Comment

The pot of gold at the end of the rainbow – the subscriber list.  It’s what all of us in email marketing aim to increase. So, let’s talk about some effective strategies to grow your email subscribers. There are several solid ways to build your email list, the key is combining the efforts to maximize that growth. The most effective …

How to Deliver Trusted Content in Email

Meghan Flavin Advertising, Blog, Content and Creative, Delivery Leave a Comment

People, generally speaking, are a trusting group. And as consumers, they want to trust that what advertisers are giving them is of some worth. When they begin to think otherwise is when the tides turn, and your emails are no longer welcome in their inboxes and begin to feel more like spam. How does one avoid becoming email spam? Email …

5 Tips for Great Email Campaigns

Meghan Flavin Blog, Content and Creative, Delivery Leave a Comment

We’ve been reflecting on what has been working and what we can improve upon when it comes to great email campaigns. We would like to think that all of our emails are opened and read and the appropriate actions were taken, but we are also realistic. When we start to analyze the information, it is clear that some of the most …