3 Mistakes Execs Make When Measuring Social Media ROI

Lance Hemenway Blog, Data and Analytics

When it comes to social marketing, measuring ROI is a tricky ticket. It can’t be measured in dollars and cents, which really freaks out the bean counters. Instead, your ROI must be gauged in terms of reputation, brand awareness and customer loyalty. Too many companies try to analyze their social marketing results through the narrow lens of an in-the-black bottom …

Do Your Data Homework

Ashlea Owings Blog, Data and Analytics

Usually, when people hear the word homework they start twitching, especially if spreadsheets and calculators are anywhere in the vicinity. But homework can actually be a good thing when it comes to your data. Periodic reviews of your data gives you a chance to step back and survey the big picture that often gets muddled in the day-to-day frenzy of …

Where Are Your Users?

Lance Hemenway Blog, Data and Analytics

Ask an email marketer what percent of their users are at each major ISP and they’ll be able to query their database and give you stats. How does your data compare to the overall piece of the pie? According to a 2011 Q4 Comscore report ,Hotmail has roughly 350 million users, Yahoo has 310 million users, and Gmail has 260 …

Is Double Opt-in Overrated?

Lance Hemenway Blog, Compliance, Data and Analytics

Why are we still talking about “double opt-in?” It has been discussed, debated and explained by the industry leaders over and over again. Yet, it is still considered by many to be the highest standard of email permission. Don’t get me wrong, I have nothing against double opt-in. My reservations are for the illusion that has the industry believing that …