Boosting Client Engagement with 5 Quick Tips

Meghan Flavin Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

“Content is King” is something we have and will continue to hear, but what does it ultimately mean? The content in our public (and private) communications is the information we choose to put in front of specific or general audiences. The ‘king’ portion is the fashion in which we choose to do that, the layout you might say.  Yes, the …

The State of Content Management

Lance Hemenway Blog, Content and Creative, Data and Analytics Leave a Comment

Recently, we’ve had a lot of conversation about content marketing. First, what is content marketing really? The formalized definition states that “content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” A translated definition …

What Mobile Email Means for Your CTR

Laura Noll Blog, Data and Analytics, Monetization

The term “going mobile” is a thing of the past. We’re mobile. We’re here. We’ve been “going, going…” for quite some time. And, because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email. As of January 2015, more email is read on mobile devices …

Press release

It’s Official: AdStation Has Gathered Over 1.5 Billion Unique User Profiles

Lance Hemenway Blog, Data and Analytics, Industry Events

KANSAS CITY, MO–(Marketwired – Dec 18, 2014) – Today AdStation, Adknowledge’s email marketing channel, announced that it had officially reached the milestone of gathering over 1.5 billion unique consumer profiles. Each profile, compiled from response-based data, helps the AdStation network match the most relevant offer to the consumer most likely to convert. It is this marriage of data and targeting …

Targeting

Hitting the Target: Strategies for Targeting Digital Audiences

Laura Noll Advertising, Blog, Data and Analytics

In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding that “there’s a disconnect between segmentation development and execution.” …

Testing

Test, Review, Optimize and Repeat (and Repeat, and Repeat)

Ashlea Owings Blog, Content and Creative, Data and Analytics

The process is pretty standard. You create your email. You test it — for quality, function, usability, engagement and so on. You see what works and, more often, what doesn’t. Make your changes. Then, start the process again. Endlessly. You may be thinking, “oh, no, that’s simply not true. We only have to test our emails a couple of times …

API Explorer reporting

Automate and Customize Your AdStation Reports with API Explorer

Kristin LaBatt Blog, Data and Analytics

By popular request, AdStation has created a back-end reporting interface for our publishers to access the individual data points our online reporting uses to create pre-packaged reports. This feature, called API Explorer, is available to all publishers and allows you to automate your systems to retrieve performance data directly from AdStation. Additionally, it allows you to construct custom reports within …