Churn Rate and Its Effect on Business

Meghan Flavin Advertising, Blog, Data and Analytics, Monetization Leave a Comment

How do you calculate whether your marketing efforts are working? Do you look at your email open rates? Do you check your click-through percentages? Have you ever calculated your churn rate? Do you know the lifetime value of a customer? These are all effective ways to tell if your marketing efforts are causing the desired results. An important factor to any …

Gamification & Retention

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics Leave a Comment

In a world with so many options, retailers and companies are looking for alternative ways to retain their customers. In doing so they are thinking outside the box and combining the fun of gaming with the ability to gain and retain loyal customers. Retention can be costly, so if a company can keep a customer happy and coming back through …

Creating Actionable Emails

Meghan Flavin Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

Companies are forever looking to improve their marketing strategies and get better conversion rates from the different avenues they use.  We have uncovered some key items behind creating actionable emails, and the resounding connection is to get your client involved and to further engage them. Here are a few ways that respondents have indicated increased connection and involvement: Create a …

Turning Your Content into Profit

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Monetization Leave a Comment

There are many ‘secrets’ and ‘best practices’ about how to turn your content into profit, but at the end of the day what do all of those pieces look like? How can a company look to turn their everyday content into income? Whether you are an emerging company with a few employees, or a large corporation with divisions for days, …

Key Factors for Gauging Email Response

Laura Noll Blog, Data and Analytics Leave a Comment

How does a company gauge the success of their email campaigns? Are there key factors that can help increase the conversion rate of these campaigns? Of course, and those factors can vary depending on the goal of your email and the audience you are approaching. Here are a few key factors and basic tips to help gauge the effectiveness of …

Email Marketing & Display Ads

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics Leave a Comment

With the world continually evolving in a more technologically advanced way, it is becoming more and more important to remain focused on how we are engaging with clients, current and prospective.   Email campaigns have been the most affordable way to advertise to consumers for many years running. And many marketing managers continue to see this as the trend. So, what …

Not all Emails are Created Equal

Meghan Flavin Advertising, Blog, Content and Creative, Data and Analytics, Delivery Leave a Comment

It is sad but true, that not all emails are equally represented across the board.  Why is that? Because what is deemed critical and what performs the best amongst consumers differs quite dramatically. Let’s take a look at why some emails that are considered less importance to a business are actually highly important to the consumer. When looking at the …

5 Trends of Digital Buyers

Meghan Flavin Advertising, Blog, Data and Analytics, Delivery Leave a Comment

With the tendency of buyers to expect, almost demand, instant gratification (thanks to the cell phone industry for the technology boost), companies are having to look at their buyers differently. Digital buyers have a few key differences associated to their habits than a traditional buyer would. 1. Digital buyers are more knowledgeable. Due to having unlimited information at our fingertips …