5 Brilliant Ways to Screw Up Your SEO Efforts

Lance Hemenway Blog, Content and Creative

Search engine optimization (SEO) is the Arnold Horshack of affiliate marketing. On the 70s sitcom, Welcome Back, Kotter, the always-overzealous high school student, when asked a question by Mr. Kotter, would excitedly raise his hand and yell, “Ooh! Ooh Ooh!” to get the teacher’s attention. In the same way, SEO provides a way for your sites to draw attention to …

6 Mistakes You’re Making with Your Landing Pages

Lance Hemenway Blog, Content and Creative

Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he is either going to go all the way or click away. After arriving on a page, it takes a customer about 5 seconds to make the decision. If your data shows more abandonments than conversions, you might be making these deadly landing …

If Lead Generation was a Big Game Hunt, You’d be Dead

Ashlea Owings Blog, Content and Creative

Generating quality leads is like tracking big game. You have to find the perfect hunting site, stalk your prey, and move in for the kill. But while most big game hunters enjoy the thrill of the hunt, affiliate marketers know tracking new leads is all about survival. Similar to hunting big game, tracking down quality leads isn’t for the meek, …

Double Your Website Traffic

Lance Hemenway Blog, Content and Creative

So you’ve got yourself a website. You’ve got your ads in place. You’re having some success with converting, and now you’re thinking to yourself, “The only thing that would be better is if more people would come to my site!” You’re not alone. Welcome to the world of affiliate marketing. Even if you’ve been in the internet industry for a …